Monday, May 11, 2009

All Prices Are Before Less


This advertisement has 2 errors: a usage and a spelling error.

The first mistake lies within the sentence "All Prices Are Before Less". Here, the author had translated the word 'less' from the word 'discount', literally meaning 'a small amount' or a 'lesser amount'. The author should have said "All Prices Are Before Discount". Ironically, the author knows what a discount in, as shown in the second sentence, where there lies the second error.

The second error lies within the spelling of the word 'before'. The author had taken the SMS spelling of before as 'B4'. He/She should have spelt it correctly as 'before' since it is an advertisement to the public.

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